We know it’s a cliché, but we’ll say it anyway: we would be nothing without our employees. In fact it’s a little strange to even call them our employees, given that they also are our neighbours and friends. This makes for a closeknit, hands-on working environment, where people know and care for each other, even outside of office hours.
There are just 70 souls on this island, and we know every single one of them. We are a close-knit community,
forged by isolation and the forces of nature. It goes without saying that we know a thing or two about the importance of co-operation, the value of doing things properly and the joy of friendship
That’s why our philosophy is all about pride, not about buzzwords like synergy, innovation and investment. Because as long as we make ourselves and our fellow islanders proud, then we know we have a great product. And if we have a great product, then people all over the world will want it. And that makes us proud too.
So we avoid corporate jargon,
and keep our philosophy simple and subtle. Just like the delicious taste of our salmon.